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On average, Google users have searched for Bitcoin more often than they sought out info on Kim K., and that number is only trending upwards.

Despite the 2018 U.S. congressional elections serving as a referendum on President Trump, more people searched for “Bitcoin” than the election results. Or Kim Kardashian.

That’s according to research conducted by YouGov on behalf of Coinbase, which paints a surprisingly bright picture of the current state of cryptocurrency awareness.

According to the data, 2018 was the year when Bitcoin awareness approached the tipping point for the first time. As per the findings, 58% of Americans now say they’ve heard of Bitcoin. Meanwhile, more Google searches were found for “Bitcoin” than high-volume search terms like “election results” and “royal wedding.”

What’s more, Bitcoin is now a substantially more queried search term than even Kim Kardashian. At the time of writing, according to Google Trends, Bitcoin has the benefit of a 3:1 search ratio over the celebrity who “broke the internet.”


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