Will Augmented and Virtual Reality applications drive crypto adoption? That’s the topic that the CIS Blockchain Technology Investing conference in Los Angeles is seeking to address with the help of industry leaders.
Among them is Gordon Meyer CEO of EngineBloc a boutique marketing firm operating at the intersection of VR, AR, AI, Voice and Blockchain. Mr Meyer is also chair of the Blockchain committee for the VRARA – a trade association for Virtual and Augmented Reality companies. Crypto Project Times reached out to Mr. Meyer to share his thoughts.
So tell us, how does Blockchain and Immersive technology relate to one another?
“Well if you think about it, blockchain does a fantastic job of keeping tabs on digital assets. It can watermark them in such a way that eliminates fraud while also enabling scarcity such as one-off collectables. That’s going to be important in the future as virtual and augmented realities reach mass adoption and they increasingly require access to stable, trusted data as well as enforcing digital identities.”
Can you give us an example?
“Sure, think about Pokemon Go, that was by far the most successful augmented reality game worldwide. The issue was the map and locations the game used were faulty, as a result players were crowding to sensitive locations such as war memorials and places of worship to play the game. This can be addressed with a stable, blockchain based ledger of sensitive locations that can be managed via a consortium such that future AR applications avoid and disallow things like digital graffiti for instance. That’s the kind of benefit that can only realistically be managed on blockchain, so if you think about it, the two technologies almost need each other to get to the next level.”
OK so what about VR? How is Blockchain going to power Virtual Reality?
“If you’ve seen the movie “Ready Player One” you see a massive multiplayer world accessed by anyone on earth, they’re playing games, and living our their lives, even running businesses within that virtual world. From my point of view, the only way that’s going to be possible is if that economy is built on cryptocurrencies. There is a company called Virse for instance that’s building that world right now, and they’re doing it on top of blockchain to enable all the sort of micropayments you’d expect in a large game like that. I think in the very near future we’re going to see players get sponsorships and they will wear sponsored logos or branded items – like Nike sneakers in the game, and cryptocurrencies will allow them to be compensated fairly for it. This is going to turn video game economics on its head!”
So will players be paid to participate?
“That’s certainly possible, yes, we’re seeing that currently with professional e-sports, but with crypto this will open up the field and even casual players will be able to benefit as well. It all just comes down to classic advertising metrics – if you can get the eye balls, then advertisers are willing to pay.”
Catch The Role of AR and Media in Mainstream Adoption at CIS October 15th at 11 am.
For more information visit https://cis.la/